Windows Phone sales share reaches 10% in Europe ahead of Windows 10 Mobile launch
Kantar released its smartphone sales report for the three months ending June 2015
The new Kantar report shows that the Windows Phone sales share has reached 10% in the five leading European markets (EU5), compared with 9% a year ago.
In Germany, Windows Phone has grown from 6.4% in 2014 to 10.5% for the period ending June 2015. In the Great Britain, Windows has captured 0.6 percentage points to 11.3%, while in Italy the sales share has reached 14.2% for the second position – behind Android and ahead of iOS. Microsoft is losing in two of the markets – in Spain and France, where the sales have dropped by 4.5% and 1.9%, respectively.
In the US market, for the three months ending June 2015 Microsoft had 3% of the smartphone sales, compared with 1.9% in 2014.
In Australia, Windows Phone captured 6.4% of the sales – 1.3% up compared with the same period last year. The situation in Russia also looks good – with 10.9% of the total sales. At the same time, Microsoft keeps struggling in some major markets like China and Japan. The company has recently launched a pilot program in China, cooperating with Xiaomi, to deliver Windows 10 Mobile to Android users.
With Windows 10 Mobile and new smartphones coming later this year, we can easily predict a sales volume growth from Q4 2015.
Windows Phone sales market share (source):
- EU5: 10% (+1%)
- Great Britain: 11.3% (+0.6%)
- Germany: 10.5 (+4.1%)
- France: 8.7% (-1.9%)
- Italy: 14.2% (+4.1%)
- Spain: 3% (-4.5%)
- USA: 3% (+1.1%)
- China: 0.5% (-0.7%)
- Japan: 0%
- Australia: 6.4% (+1.3%)
- Russia: 10.9%
- Brazil: 5.5% (+1%)