Windows on phone literally nonexistent in the market
1.1 million phones will be sold for the whole 2017
IDC published its regular report about the smartphone sales, showing that Windows on phone has almost vanished from the market. The market intelligence company reasonably predicts that the Windows phone sales share will decline 80.9% to just 1.1 million units for the whole year. As a comparison, the iPhone sales alone are expected to reach 223.6 million in 2017.
Blaming lack of support from Microsoft and hardware partners, and the unclear state of the platform, IDC writes that ‘Microsoft has yet to fully commit to any ‘Surface-style’ attack for smartphones or to push new vendors to embrace the platform.’
Microsoft is indeed working on new mobile experience and a mobile-type device with Windows 10 on ARM with CShell that may finally unify the different Windows 10 SKU we currently know. A device codenamed ‘Andromeda’ has already been spotted in the campus, indicating that the only barrier to the market is the software. Microsoft obviously needs a few more months to finish CShell, test it on the new hardware and release the device.
Until Microsoft’s mobile reboot, Windows Phone will reach a zero market share at the end of 2017. The only relatively new devices on the market right now are the business-oriented Elite x3 and the quite expensive consumer-focused Alcatel Idol 4 Pro.