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Windows Phone 8.1 has reached 24% of all active smartphones

Windows Phone 8.1 has reached 24% of all active smartphones
Windows Phone Area

AdDuplex’s new report has gathered data from 5000 Windows Phone apps serving ads. The report shows that 8.1 is already on a quarter of all active phones while WP 8.0 is still the most popular version with a share of 56.6% in August. Windows Phone 7.X is on 19.2% of all handsets.

Data broken down by OEMs shows that Nokia branded phones are 95%, HTC 3.3%, while Samsung has just 1.1%. The situation is not surprising, but we are likely to see a drop of Nokia’s share in the coming months and some new manufacturers entering the chart thanks to all recently announced Windows Phones.

wp-august2014

Cheap Windows Phones are still very popular. Nokia Lumia 520 is a dominant player with a 30.2% share while the second most popular device is the 625 (7%). The only relatively popular high-end Windows Phone is the Lumia 920 with a 6.3% share. There are no 2014 models in the top 10 graph.

You can read the full report here.