What Happened to The Once Famous Windows 10 Phone?
Windows phone first came into the picture in October 2010 after its launch by Microsoft Corporation. The operating system ran a successful campaign that made people believe Windows Phone would last longer, as it had incredible capabilities. The Windows Phone OS saw the birth of the Lumia Series, which was one of the best devices available at the time.
The first operating system of Windows phone was Windows phone 7, which was codenamed Mango. After functioning for a while, the version was replaced by multiple other versions until 2015, when the company produced Windows 10, its last Operating system. The Windows 8.1 successor did not last long before the Windows phone parent company, Microsoft Corporation, announced the Windows 10 support termination. That became the last time the Windows phone received any updates from Microsoft Corporation.
Windows phone was the last-to-be-launched mobile device with an operating system before MIUI. The first three being Symbian (powering Nokia smartphones), iOS and Android. Even from the start iOS served as a warning for Windows to speed up its innovation and switch its traditional system with a newer and better OS. However, the company did not pay attention to the warning signs. Years later, Windows phones became obsolete, and Android and iOS systems now dominate the world of smartphones. So many industries have embraced the iOS and Android ecosystem, which has led to the increased development of mobile apps whose purpose is to simplify human life.
For instance, the world has seen the rise of eCommerce apps that allow individuals to sell and buy goods on their phones. A great example here is Amazon which became the biggest online market for different goods.
Another business which saw the need to develop dedicated apps was the news industry. Newspapers are getting more and more obsolete since most people simply use their phone to catch up with the daily news.
Furthermore, as mobile graphics and CPU performance increased over the years, a lot of major publishing studios released their Triple-A titles on the mobile like Call of Duty, FIFA and PUBG.
Companies in iGaming also invested efforts to develop native apps and improve the player’s experience on the smartphone – especially when a total of 60% of all visitors of gambling platforms enter form either phone or a tablet. Casinos like LeoVegas for example, are one of the top mobile brands across markets with award-winning native apps, judging by this LeoVegas India review and many others.
Windows phones did not fail because of a single reason but rather due to multiple flaws. One of the main reasons why Windows OS failed is not using the launch of the iOS operating system as an eye-opener. If Windows took on the challenge posed by iOS, it might still be available today. After the first iPhone was introduced, the iOS operating system became one of the bestselling systems. In fact, according to statistics, in 2015, which was the time Windows phone was winding up, Apple made record-breaking sales of 231 million units.
Another big mistake Windows phone made is underestimating Android. By the time Google was being created, Microsoft was a big company, and so the Windows team underestimated the impact Google was making with services such as Gmail. The Windows team did not comprehend that Google was making more versatile products that could accommodate different markets.
After years of struggle, Google hammered the last nail on the coffin by halting the creation of Windows-based apps. As a result, Windows phone users would no longer access Google apps on Windows devices. The step saw Windows lose its clients to Android and Apple. After a series of events and attempts to revive the operating system, the parent company deemed it fit to retire the Windows phone. According to the timeline, the Windows OS spanned for a short period and was quickly benched by iOS and Android operating systems.