Sub-$100 LTE-capable Windows Phones coming in mid-2015
Qualcomm announced the low-entry LTE-enabled Snapdragon 210
Qualcomm has always given higher priority to its mid and high-end processors and while WP does not officially support MediaTek chipsets, Android has captured a significant share in the low-end segment (sub-$200). IDC reports that around 40% of all smartphones sold in China for the last quarter are powered by MediaTek processors and most of them are priced below $200.
Qualcomm, on the other hand, has only a 27% share in China, according to IDC, and the state in other price-sensitive market is quite similar. But the situation may change soon thanks to the new low-entry processor Snapdragon 210.
Using Snapdragon 210 processor, all OEMs can make more capable and cheaper devices. The new processor supports dual SIM LTE connectivity and comes with improved graphics Adreno 304. That would allow Windows Phone makers to produce extremely affordable smartphones (priced around $100 or even less) with LTE support, up to 720p screens, up to 8-MP cameras with less shutter lag, HDR mode, and more exciting features.
The new cheap devices powered by Snapdragon 210 will be charged 75% faster thanks to Quick Charge 2.0.
LTE-capable devices are slowly gaining traction and soon will dominate on the smartphone market. That’s why for WP is very important to secure a good start especially in the low-end LTE segment. The first phones with the Snapdragon 210 processor should be launched in the first half of 2015.