• Michael
• On January 9, 2015

Windows and Android drop, Apple grows

The latest smartphone sales report from Kantar for the 3 months ending in November 2014 shows that Apple’s share grows in all markets at the expense of Windows and Android. Strong sales of iPhone 6/6+ have resulted in growing shares of iOS in all monitored countries.

In the US, iOS has almost reached Android and both operating systems are now divided by only 1 percentage point. The Windows sector registers a drop of 1.6% – from 4.6% in November 2013 to 3% in 2014.

The combined market of the 5 biggest European economies (EU5) sees a similar trend (iOS up, Windows and Android down), but the market situation looks different. Android still has a very strong position with a share of 66.8, iOS is a distant second with 23.8%, while Windows dropped to 8.3% (down 1.5% compared with November 2013) for the third place.

Windows Phone grows only in two countries – Germany (to 7.1%) and Australia (to 8%). Italy (12.7%) and France (9.8%) are the top 2 countries where Windows has the strongest penetration, while China is at the bottom end as Kantar shows that only 0.6% of all sales are for Windows Phones.

Source: Kantar