Smartphone OS sales: November 2014
Windows and Android drop, Apple grows
The latest smartphone sales report from Kantar for the 3 months ending in November 2014 shows that Apple’s share grows in all markets at the expense of Windows and Android. Strong sales of iPhone 6/6+ have resulted in growing shares of iOS in all monitored countries.
In the US, iOS has almost reached Android and both operating systems are now divided by only 1 percentage point. The Windows sector registers a drop of 1.6% – from 4.6% in November 2013 to 3% in 2014.
The combined market of the 5 biggest European economies (EU5) sees a similar trend (iOS up, Windows and Android down), but the market situation looks different. Android still has a very strong position with a share of 66.8, iOS is a distant second with 23.8%, while Windows dropped to 8.3% (down 1.5% compared with November 2013) for the third place.
Windows Phone grows only in two countries – Germany (to 7.1%) and Australia (to 8%). Italy (12.7%) and France (9.8%) are the top 2 countries where Windows has the strongest penetration, while China is at the bottom end as Kantar shows that only 0.6% of all sales are for Windows Phones.
|Smartphone OS Sales Share (%)|
|Germany||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change||USA||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change|
|GB||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change||China||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change|
|France||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change||Australia||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change|
|Italy||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change||Japan||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change|
|Spain||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change||EU5||3 m/e Nov 2013||3 m/e Nov 2014||% pt. Change|