• Michael
• On July 27, 2013

In an interview with the International Business Times, Nokia`s vice president and General Manager of Global Partner and App Development Bryan Biniak expressed his opinion in terms of the partnership with Microsoft. He states that he is happy with it, but sees the Microsoft`s involvement into Windows Phone insufficient. According to him, Microsoft must make more efforts in the app development and bring more innovation.

He says: “To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can’t get on your other devices”.

In the last few months Nokia has made a lot of efforts to make their handsets competitive and succeeded in releasing some really stunning models. However, Bryan Biniak points out that these efforts could be meaningless without analogous efforts by Microsoft. According to him, Microsoft needs to do more and bring popular apps like Instagram and Snapchat to Windows Phone.

He argues: “We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale”, and continuous “People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch… It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t”.

Although he is still optimistic saying that the companies working with Microsoft will get all of the key applications. But on the other hand, he thinks that the situation requires Nokia to compete more for the Microsoft`s attention, as most of Microsoft`s efforts are currently focused on Windows 8 and Xbox One.

Source: The International Business Times