• Diyan
• On August 29, 2014

Nokia’s share of the UK smartphone market reaches 10.3%

New smartphone sales data from Kantar shows that Nokia’s market share in the UK has reached 10.3% so Nokia has become the third largest brand in Great Britain after Samsung (36%) and Apple (28.6%).

Microsoft/Nokia’s progress is pretty obvious, in contrast of HTC, Sony, and BlackBerry which are not performing well. Sony loses 2.1% compared with the same period last year to take the fourth spot on the ranking with 7.9%. HTC now has a 5.5% share in the UK, in comparison with 9.8% in 2013. Motorola shows signs of life and sees an impressive growth over the year to reach a 5.2% share.

Nokia’s comeback in Great Britain has not been unexpected. The brand’s popularity has always been high in the UK and Microsoft is spending a lot on marketing activities.

Another report from Kantar shows the smartphone sales broken down by operating systems. In the EU5 countries Windows Phone has increased its share from 7.6% to 8.5% over the year. Windows Phone boasts an impressive 13% share in Italy to take the second spot after Android. In the other markets the results are mixed – Windows Phone is growing in some countries while shrinking in others.

• USA – a share of 3.9%
• Spain – 4.8%
• Germany – 6.1%
• France – 8.7%
• China – 0.8%
• Australia – 5.7%
• Mexico – 5.9%

We are likely to see positive signs for platform’s market share in the last quarter as a result of increased offering of new Windows Phone devices.

Source: Kantar