MixRadio on the way to separate from Microsoft
After the announcement that Microsoft will discharge about 18,000 employees, the company is about to sever the MixRadio business as a part of the rearrangement. Jyrki Rosenberg, head of MixRadio, gave an interview for Music Ally saying that Microsoft is planning to put the music service into a separate company. MixRadio became a part of Microsoft with the gaining of Nokia services.
Fortunately, Rosenberg said that the close relations between Microsoft and the new company will be kept in future and the music service will be found in the new Windows Phone models. These words dispel the initial mystery about the fate of MixRadio. Furthermore, after separating from Microsoft, the company will be able to offer the service even for Android and iOS.
Maybe, the current ad-free model will be changed because the service will no longer be financed by Microsoft. However, future plans for this are being kept in secret. Rosenberg claims that MixRadio is negotiating with potential investors who could become part of new independent business company.