Windows Phone, the second most used mobile platform in Latin America
In its latest Mobile Phone Tracker report IDC shows that for the second quarter of this year, Windows Phone has become the second most used mobile platform in Latin America. It has reached the second place in the mobile market share in three countries: Mexico, Peru and Colombia.
According to the report, for Mexico, Windows Phone has been ranked second for the second consecutive quarter. For Colombia, the platform gets a 25.6 percent of the market share. Windows Phone also shows a solid performance in Argentina, Brazil and Chile where it occupies the third position in the second quarter of 2013.
The director of the Windows Phone Division for Latin America, Liliana González argued : “During this year’s Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year.”
We know that Windows Phone market share has been constantly growing worldwide. However, the tempo of the growth varies from country to country. In July we informed you about the Kantar WorldPanel`s report for the second quarter of 2013, showing the market share of the platform in Europe occupying a third position.