• Windows Phone Area
• On August 5, 2015

Kantar released its smartphone sales report for the three months ending June 2015

The new Kantar report shows that the Windows Phone sales share has reached 10% in the five leading European markets (EU5), compared with 9% a year ago.

In Germany, Windows Phone has grown from 6.4% in 2014 to 10.5% for the period ending June 2015. In the Great Britain, Windows has captured 0.6 percentage points to 11.3%, while in Italy the sales share has reached 14.2% for the second position – behind Android and ahead of iOS. Microsoft is losing in two of the markets – in Spain and France, where the sales have dropped by 4.5% and 1.9%, respectively.

In the US market, for the three months ending June 2015 Microsoft had 3% of the smartphone sales, compared with 1.9% in 2014.

In Australia, Windows Phone captured 6.4% of the sales – 1.3% up compared with the same period last year. The situation in Russia also looks good – with 10.9% of the total sales. At the same time, Microsoft keeps struggling in some major markets like China and Japan. The company has recently launched a pilot program in China, cooperating with Xiaomi, to deliver Windows 10 Mobile to Android users.

With Windows 10 Mobile and new smartphones coming later this year, we can easily predict a sales volume growth from Q4 2015.

Windows Phone sales market share (source):

• EU5: 10% (+1%)
• Great Britain: 11.3% (+0.6%)
• Germany: 10.5 (+4.1%)
• France: 8.7% (-1.9%)
• Italy: 14.2% (+4.1%)
• Spain: 3% (-4.5%)
• USA: 3% (+1.1%)
• China: 0.5% (-0.7%)
• Japan: 0%
• Australia: 6.4% (+1.3%)
• Russia: 10.9%
• Brazil: 5.5% (+1%)