• Windows Phone Area
• On July 2, 2015

Windows Phones overtakes iPhones in Italy

Kantar Worldpanel has published its smartphone sales report for the three months ending in May 2015. According to the data, Android sales has improved in the US (+2.8%), but declined in Europe (-2.9%) – at the expense of iOS and Windows Phone.

Windows Phone continues its uptrend in Europe. In the five leading economies combined (EU5), the Windows Phone sales have gone up by 1.5 percentage points on a yearly basis to reach 9.5% in May 2015. The market share in the EU5 countries are:

• Germany: 7.5% (+1.6% YoY (Year-over-Year))
• Great Britain: 10.0% (+0.8% YoY)
• France: 11.1% (+0.9% YoY)
• Italy: 13.9% (+4.1% YoY)
• Spain: 2.4% (-3.0% YoY)

Windows Phone’s strongest presence is in Italy, where the platform has overtaken iOS for the second position after Android with 70.7% (-4.8% YoY).

While Microsoft’s OS shows strong sales of life in Europe, the signs of life in markets like the US (3.5%), China (1%) and Japan (0.1%) are less visible. With Windows 10 Mobile just around the corner, we hope that a new range of high-end smartphones will be the boost that the platform needs to survive outside Europe.

Source: Kantar Wordlpanel