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Windows Phone market share continues its decline

Vivo Windows phone and Android

Windows phone sales down to 4.5% in EU5, 1.6% in the US

In almost all of the markets monitored by Kantar Worldpanel, Windows Phone is losing share to competitors. The new report reveals the smartphone OS sales for June 2016.

Windows Phone claimed 4.5% of the market in June 2016, in comparison to 10% a year ago. In the U.S., the market share declined by a further 1.4% to just 1.6% in June this year. Additionally, Windows phone has lost between 0.2% and 8.6% in the other markets.

The only place with a modest increase is Japan – from 0% in 2015 to 0.3% in June 2016. We’ve recently posted an article about the market in Japan, suggesting that the trends there could be replicated in the rest of the world once (if) new manufacturers embrace Windows 10 Mobile.

At the same time, Android remains the most popular mobile OS in all markets with a share between 61% in Japan and 91.2% in Spain. From all countries, Apple’s iOS has strongest positions in Japan, while Windows Phone’s highest market share is in Italy (5.6%).