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Using smart phones to target people

Using smart phones to target people
  • On November 19, 2016

Smart phones are a relatively new phenomenon. Technology is being unveiled at such a fast pace that its full potential is not fully understood. Making legislation specific for the devices is a tricky assignment because of the rate of change. Smart phones can be used to target specific sections of the economy. Yes, they can use smart phones to target the user. This can be done for marketing purposes or for more evil intentions.

Threats from Smart Phone Targeting

Hackers are now developing malware that specifically targets smart phones. Gone are the days when your PC was the primary target for malware developers. There are several ways that the smart phones are being hacked. These methods include targeting smart phones supplied by vendors who sell infected devices. The process of hacking an infected device is easier.

When hackers have access to the device it is easy for them to retrieve sensitive account information during transactions.

In the end, we may have to require that every activity on smart phones be secured by 128 bit SSL encryption. This technology is already in use in the financial sector. Also in the entertainment industry, online casino gaming transactions are protected by the system. Click here for online casinos in Australia and enjoy the benefits of the technology.

How Smart Phones Target People

The truth isn’t that far-fetched or even complicated. It is rather simple and obvious. Most smart phones record and store the user’s preferences. The manufacturers claim that it is to give the user a customized user experience. As true as that is, the information is also being used to profile individuals based on their digital activities.

While most of the top tech organizations vow to protect your privacy with their last breath, the organizations themselves are using the data gathered. The data is often used to push products and services that users are likely to be interested in.