• Michael
• On January 11, 2017

iOS grew in popularity in the key markets

Kantar released a new report for the smartphone sales in some key markets around the globe. The latest report, for the 3 months ending November 2016, shows that Android grew in four of the monitored markets, while iOS was the biggest winner after Apple’s OS increased its share in all key markets, including EU5, US, UK and Australia.

Without new Windows Phones in 2016, except the business oriented HP Elite x3 and the carrier exclusive Idol 4S, the one year decline of the Windows Phone sales was quite expected. We can see that Microsoft’s mobile platform continued its downtrend on all markets except Japan.

For example, in the UK, Windows had a 2.1% share, compared with 9.1% for the same period last year. In the USA, Windows lost 1.5 percentage points to just 0.8%. For comparison, only Google’s new Pixel accounted for 1.3% of the US sales.

As Windows 10 on phones continues to struggle, due to a lack of interest from hardware partners and Microsoft itself, we could expect the decrease to continue in 2017, at least until someone decides to release an attractive new phone with Windows 10.

Check all smartphone sales data from Kantar.