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Reasons Why Your Business Needs a Mobile App

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  • On July 8, 2019

Gone are the days when smartphones and other mobile gadgets were only used for calls, texts, and photos. Now, they have immensely evolved into much better devices that allow you to access almost everything everywhere, including businesses. Through downloadable mobile applications, you have the convenience to avail the services at the tip of your fingers. Fast and easy, right?

Nowadays, everyone is using smart mobile devices each and every day, which means that you’re missing out if your business doesn’t have a mobile app (at least yet). With mobile apps, you provide customers with a quick, hassle-free way of reaching you. In addition to having a website, you also get to attract more potential customers from other parts of the world. Aside from that, here are four more reasons to invest in a mobile app for your business.

1. Provide More Visibility

Most, if not all, of your potential clients, are on their phones or mobile devices, at least, one hour every day. While mobile users usually have much more than one application on their phones, it is typical for them to look through their devices and find the app they need at least a few times a day. Being visible on their phones is favorable for your business. You have to consider that your customers, or people in general, record texts and images unconsciously. There is even higher retention if your mobile app icon has a beautiful, eye-catching design despite not being noticed all the time. 

2. Increase Brand Awareness

One great reason to have a mobile app for your business is that it helps increase your brand awareness.

Consider a mobile application as a blank canvass or page – it gives you the liberty to design whatever you want. You can make it informative, functional, sassy, hip, or even musical. But since it is about your business or brand, you can design your mobile app with features that your customers would love to see and want to use. Aside from that, your business or brand’s app can set you apart from your competitors.

When your customers access your app more often than usual, the more likely they will make a purchase or order one of your services. They will notice your business if they see or hear your brand, at least, 10-20 times daily. The more people know about you and your business, the higher the chances of making it more popular and profitable. 

3. Help in Marketing

Mobile apps have many functions, such as providing your customers with general information about your business, contain price details, booking forms, payment options, etc. They also allow your clients to create their own accounts and reach out to you in a more convenient manner. And best of all, they can serve as a direct marketing platform. 

Whenever you have promotions, exclusive sales, and other events, you can use your app to spread the word to your customers right away. With push notifications, you can quickly and efficiently remind them of your products and services any time of the day (digital platforms such as can also help with responsive mobile advertising campaigns as well, to spread the word out to a broader audience).  

4. Create Better Customer Value

With a mobile app, you can create a much better value for your customers. Loyalty programs are effective tactics to maintain big customers base. But instead of using paper proofs, encourage your customers to use the mobile app in collecting their rewards. As a result, your mobile app becomes more popular, and your business gains more customers in the long run.