• Diyan
• On October 20, 2014

The smart watch will track heart and fitness activities

Microsoft is preparing the launch of a wearable device / smartwatch that will measure different health & fitness activities and heart rate thanks to several sensors, according to Forbes. The device, that has been in the development stage for more than a year now, will be released in the next few weeks which will allow Microsoft to capture the lucrative Holiday sales.

The future smartwatch will come with several advantages over competing technologies, such as those in Moto 360 and Apple iWatch. Microsoft’s technology allows better sensor integration for high power efficiency. With a battery that lasts more than 2 days, Microsoft will be in a leading position in this emerging market predicted to worth $5 billion in 2015. Apple Watch, Samsung Gear, and Moto 360 need to be charged every day, something that stops (or will stop) many customers from buying these devices.

Another advantage of the Microsoft’ health tracking device is that it will work across all major platforms – Android, Windows Phone and iOS.  With this openness Redmond is targeting the whole market, not only a single OS segment like the Apple Watch.

Forbes suggests that Microsoft could promote the device and new cloud services among enterprise customers as a way to cut health costs by tracking healthy behavior among workers.

Source: Forbes