Microsoft cuts another 1850 jobs from the phone division
The company promises continuous support and new devices
It’s obvious that Windows Phone has failed to attract the mass consumers and Microsoft has realized that. Last year, the company laid off thousands of employees working in the former Nokia Device and Service division. Now, Microsoft says goodbye to further 1850 employees, most of them based in Finland.
For the next mobile push, Microsoft will focus efforts only where the company can differentiate. Satya Nadella says:
We will target enterprises that value security, manageability and our Continuum capability, and consumers who value the same.
That means in the future we will see fewer Microsoft smartphones – a trend that began in late 2015 and continued in 2016 – with only four Lumia models based on Windows 10 Mobile to date. We can even expect the killing of the whole Lumia line-up and using the Surface name for Phones, if the company can make both the hardware and software good enough for the already reputable brand name.
Meanwhile, in an internal email to employees Terry Myerson says that Microsoft will continue to support existing Lumia and OEM phones and develop great new devices, and one of them could be rumored Surface phone with improved Continuum features.
What do you think about the Microsoft’s strategy to streamline its portfolio and offer fewer, but more focused models? Let us know in the section below.