Micromax to release a Windows Phone by mid-2014
India in one of the fastest growing markets where the low-end, affordable Android smartphones have become extremely popular. A new IDC report shows that more than a half of the sales are for local Indian brands. The major local player on the market is Micromax, a company with a 22% share (Samsung has 26%).
In a recent interview, one of the co-founders of Micromax has revealed that his company is launching its first Windows Phone sometime in mid-2014. Rahul Sharma has also commented Nokia. According to the co-founder of Micromax, for his company is good that Nokia has chosen to stick to Windows Phone. Otherwise, if Nokia had chosen Android, the Indian company would have had another strong competitor on the Android-dominated market.
Despite the Nokia / Microsoft deal, Micromax views Windows Phone as a very promising platform, even on the emerging markets. Currently, Nokia’s low end Lumia 520 is the most popular Windows Phone in India, though the overall market share of the platform is very low.
It would be interesting to see the market’s reaction if other OEMs embraces Windows Phone and launch new models. This would be very important for popularizing Windows Phone on the emerging markets, in times when many users are switching from feature phones to smartphones.
Source: India Times