The majority of the Samsung tablets will run Windows, not Android
Samsung to focus on the Windows tablets in the future
The tablet market is not going to die as some analysts predicted a few years ago. Instead, it’s evolving. While in this market, traditional tablets are getting less and less attention, Surface-inspired sub-niche of 2-in-1s is growing rapidly. These productivity tablets have keyboards and fit modern computing needs. The run full Windows 10, and are superior to Android in terms of productivity and features. In 2016, the Windows category was the only growing niche in the market. While iOS and Android lost 10% and 19% in Q4, respectively, Windows grew 19% and now accounts for 16% of the market.
Many companies have already seen the potential in 2-in-1 tablets running Windows 10. Dell completely stopped its Android line in 2016, while manufacturers like HP and Lenovo are emphasizing less and less on Android.
Looks like Samsung is following the suit. At the Mobile World Congress this week, the Korean giant announced three tablets and two of them are running Windows. The trend will continue in the future, according to Samsung. Eric McCarty, who is the Vice President of their mobile marketing, assumes that 60 percent of the Samsung tablets will run Windows, and there is a potential for a 140% growth in a year.
Microsoft has announced that Windows 10 is also coming to ARM processors, which means there could be a variety of interesting new devices later in 2017.