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How Technology Can Support Businesses During Difficult Times

Intel shows a conceptual, foldable pocket PC
  • On December 1, 2020

Although you might feel that you are alone as a business owner during difficult times, technology can be there for you when no one else is. There are many ways in which technology can help your company succeed and hold on through tumultuous periods, and this article discusses some of the best ways to do this.

Ease of Communication

One of the best ways technology can support your business during difficult times is by increasing the ease of communication between you and your employees. When you are facing problems within your business, it is likely that you will have to make plans that involve others, and for this, you need to boost the communication within your firm. Tech can help you do this by allowing you to share and edit files on the cloud, speak via video conferencing apps, and share information directly using instant messaging. It provides a means for colleagues to stay in touch without physically having to meet. This can then allow you to run your business from your mobile phone. Not only this, but it can also help you to communicate with your customers through CRM software and chatbots.

Social Distancing

2020 has been a difficult time like no other, and it has become difficult for businesses to get their heads back in the game due to current social distancing measures. However, technology can help you to get your employees back into work through workplace social distancing measures. For instance, at Freespace, their return to work app links with SPOT tags that can allow employees to locate available workspaces, and that can help you to reorganize the layout of your office space.

Boosting Marketing Campaigns

Marketing is one department within your business that needs to continue no matter what is happening in the outside world, and technology can help you to boost your marketing efforts. Digital marketing can help you to connect with many more potential customers in your target audience than you ever could through physical marketing campaigns and can help you to do so for a fraction of the price. Then, technology can help you to market your business by allowing you to connect with customers on social media and through PPC ads. Not only this, but marketing software can help you to make your campaigns more consistent by scheduling posts and allowing you to control different platforms at once.

Better Decision Making

When your company is facing difficult times, many important decisions will need to be made, and it can be nearly impossible to come to the right solutions without the proper data to support these. However, technology can provide you with a range of software and tools for data analysis that can help you get to your business’s nitty-gritty and understand the metrics and KPIs that make it tick. Using this technology, you will then be able to create plans backed up with historical and live data about your business and its cash flow and customers.