First ever Microsoft Lumia smartphone coming soon
Microsoft Lumia logo revealed
Microsoft’s logo will replace the Nokia branding on smartphones and we could see the first ever Microsoft Lumia device soon, according to Tuula Rytilä. Speaking for ‘Conversations’, Senior VP of Marketing at Microsoft says:
“We are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.”
We have informed you about an unknown device codenamed RM1089/1090, seen at FCC and AdDuplex, that looks like a mid-class device positioned around Lumia 630. The possible first Microsoft phone is expected to have a 5-inch screen with a 960 x 540 resolution and LTE support for both the single SIM and DUAL SIM version.
As Windows Phone Area revealed a few days ago, Microsoft has started a brand transition from Nokia Lumia to Microsoft Lumia for corporate websites and social channels, and this will reflect all products, devices, packaging and retail in the coming weeks.
Microsoft and Nokia has an agreement regulating the usage of the Nokia brand on smartphones for a period of 18 months, and during this period Microsoft is expected to complete the transition from Nokia brand to Microsoft. The brand transition could be a challenging task for Microsoft in geographic areas where the Nokia name has strong traditions. In Europe, for example, Nokia Lumia has reached its highest market share from all regions, and this success has been driven by strong performance of the low to mid-range priced devices.
Now Microsoft should prove it can continue without Nokia increasing sales in all regions of the world. We expect the first Microsoft phone to debut before the end of 2014, but most of the company’s efforts will be focused on Windows 10 and a range of new devices (from low-end to high-end) running the new version of the platform.
While Nokia brand has been dropped on smartphones, Microsoft will continue to produce entry-level basic Nokia phones such as Nokia 130.
Source: Nokia Conversations