• Diyan
• On September 8, 2014

The low-end segment is very important for any mobile platform’s growth. Recent reports show that this segment varies depending on the market and is usually between 30 and 50%. Microsoft’s decision to eliminate the license fees for its OS was a clever move. Today, we can see increasing interest toward Windows so new and upcoming devices are coming from everywhere. One of the Microsoft’s new hardware partners is BLU – a US based company that sells its products in the States and in Latin America.

BLU’s first Windows Phone is already available at Amazon.com. BLU Win JR is a typical low-end smartphone with a price tag of just $89 unlocked! So what do you get for this price?

BLU Win JR rocks a 4-inch screen with a WVGA resolution. The processor inside is a quad-core Snapdragon 200 running at 1.2 GHz with 512 MB of Ram. When comparing the Win JR with the similarly priced Lumia 530 we see that the BLU stay competitive and even has some advantages over the Nokia. For example, the Win JR is equipped with two cameras and the main 5-MP shooter has LED flash. For comparison the Lumia 530 comes only with a 5MP camera without flash.

Other benefits of the Win JR are the Dual SIM support and the Windows Phone hardware buttons. The phone also includes 3G support and a microSD slot for up to 32GB (Lumia 530 supports up to 128-GB).

The new low-end smartphone comes in a variety of attractive colors. If you live in the US you can order the BLU Win JR from Amazon.com.