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App installs increased by over 10% on Christmas

Christmas app growth windows phone 2014
Michael

Low-end Lumia phones everywhere

Windows phone app installs grew 10% during Christmas (December 25-26), compared with December 24 which is could be a sign of increase in new phone activations. The graphs comes from popular WP app network AdDuplex.

We can see that the app installs on BLU Win HD grew by more than 110% for the first place while Lumia 735 and 635 are next with an increase more than 40%.

In absolute numbers the picture is different as low-end Lumia smartphones are taking the first five places, followed by Nokia Lumia 735. The smartphone with the highest growth, BLU Win HD, is at the #19 place in absolute numbers.