Acer returns to Windows Phones in March
The entry-level segment is a priority
Acer will try to turn its smartphone business profitable in 2015 by releasing a new Windows-based series of smartphones. Acer’s CEO confirmed that the new Windows Phones will be presented at the Mobile World Congress in early March, and most of them will be affordable devices.
Acer was one of the first Windows phone manufacturers which released a couple of models in the past. The last phone with the Acer’s logo was called Acer Alegro, launched in late 2011 – a model based on Windows Phone 7 Mango. Since then, Acer focused attention on Android devices, to hear in early 2014 that the company would return to Windows Phone if the market share and app ecosystem improved. We can definitely see improvements in terms of apps, but the share remains stagnant floating around 3% worldwide. With Windows 10 being around the corner, Acer could have seen a potential for growth by diversifying its portfolio offering alternative products with Windows and not relying entirely on Android.
Like the other new OEMs working on Windows Phones (more than 25 manufacturers), Acer will focus on affordable devices and the CEO says that Acer has no plans to announce high-end models in the near future. So, in March we should see 2 or more smartphones, all running the latest Windows phone 8.1 Update 1, with possible upgrade to Windows 10 sometime in late summer.