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9% of all Windows phones are running Windows 10 Mobile

Windows Phone OS share November 2015

Windows 10 Mobile is growing in market share

AdDuplex has released its latest report about the Windows Phone market share. From the report we can learn what’s the most popular Windows smartphone and some interesting changes and trends in the market.

There is no surprise that the Lumia 520 is still the most popular phone in use, but some other models are gaining share. Devices like Lumia 640, Lumia 550 and Lumia 435 have seen a growth in the market share, while the new Lumia 950 and Lumia 950 XL have appeared in the ranking for the first time. It’s worth noting that the Lumia 950 is more popular than the XL variant worldwide.


With sales of new Windows 10 phones and the increased popularity of the Insider program, it is no surprise that Windows 10 Mobile has grown to 8.8%, up from 7% in the last month.

The report also reveals some new smartphones under testing, such as the unannounced Microsoft Lumia 650 – a 5-inch mid-range smartphone with metal expected in January, and a 5.4-inch Lumia with an HD resolution (maybe the Lumia 650 XL). There are also devices from other OEMs – LG V496, Acer Jade Primo, and the HP Falkon – a mysterious high-end device with Snapdragon 820 processor. You can read the full report here.